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Digital Digest: August 29, 2023

Digital Team

🤝  Looking for ways to generate more leads from Facebook? (SocialMediaToday, 8/25/23): Meta is sharing a new overview of its lead gen ad options for Facebook that all prompt viewers to get in touch, driving that key first step.

Why it matters: This offers valuable tips to enhance lead generation efforts through targeted advertising strategies, thereby increasing potential customer interactions and conversions.

👻 There’s a fake Tim Cook Instagram account and Apple VPs are following it [U](9to5 Mac, 8/27/23): In July 2023, it was reported that Apple CEO Tim Cook had created a new Instagram account, which was just recently determined to be fake, even after other fellow executives followed the account under a false impression.

Why it matters: This is a good reminder to not always believe what’s on the internet, especially what’s across social media. Whenever you’re in doubt, verify the authenticity of the account via the platform verifications systems or desk research before engaging.