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Digital Digest: November 14, 2023

Digital Team

🔥 34 Predictions for Social Media Marketing in 2024 (Social Media Today, 10/26/23): As 2023 draws to a close and 2024 approaches, it’s time to stay ahead and be informed about the upcoming shifts.

Why it matters: Understanding potential social media marketing trends for 2024 is crucial for teams to proactively align strategies with emerging shifts, ensuring they stay relevant, engage their target audience effectively, and capitalize on new opportunities.

🤝 Instagram Tests New Elements for Enclosed Group Sharing (Social Media Today, 11/10/23): Instagram is responding to the growing trend of increased engagement in private groups by testing new updates that facilitate more interaction within smaller user circles.

Why it matters: This signals a growing importance of private interactions, and teams should leverage the appeal of exclusive content and foster more meaningful connections within smaller user circles.