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Digital Digest: November 7, 2023

Digital Team

🎶 Instagram Adds Song Lyrics Display in Reels Clips (SocialMediaToday, 11/02/23): Instagram is going one step further when it comes to its music integration within the platform, now enabling users to add written song lyrics to Reels as a new engagement option.

Why it matters: Music plays a key role across platforms, making a measurable impact on platforms like TikTok and Instagram. It’s important for content creators to keep up with all the new features being added that can be used to boost engagement on future content produced.

🤑 X Is Reportedly Selling Inactive Usernames for $50,000(PC Magazine, 11/04/23): Dormant X handles beware – Elon Musk has implemented a new strategy, which involves selling off inactive X account handles for up to $50,000.

Why it matters: It’s worth noting that the X owner has created a new marketplace within the platform, creating new opportunities for brands or users who are looking to take over a specific handle name, which has not been a possibility until now.

 🎅 Coke boosts Santa-heavy holiday campaign with AI, digital experience (Marketing Dive, 11/03/23): Santa Claus is coming to a (digital and real life) town near you! Coca-Cola partnered with WPP Open X for its latest holiday campaign titled, “The World Needs More Santas,” including new experiences in both digital and in-person channels.

Why it matters: This is great example showing how major brands like Coca-Cola are working to be at the forefront of the generative AI trend, utilizing the tech and the holiday season to boost engagement and sales with unique, tech-led experiences.