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Digital Digest: October 17, 2023

Digital Team

📰 Meta’s Threads is unwittingly becoming a news hub in the face of the Israel-Hamas war (Quartz, 10/13/23): Meta is keeping a close eye on the Israel-Hamas war-related content on Threads. The platform is proactively sharing tools allowing users to leverage third-party fact-checkers and filter out offensive messages, intending to create a more fact-based news hub within the platform.

Why it matters: With disinformation as a constant concern, it’s worth noting how platforms can, on the flip side, gain a trustworthy reputation over time, based on how creators and audiences use the platform and how content is managed.

🏰 TikTok scores sizable Disney deal including a content hub and publisher partnership (TechCrunch, 10/13/23): The happiest place on Earth is helping with TikTok’s dream (and slogan) to “make every second count” a reality, with their latest partnership announcement. This includes a “first-of-its-kind” content hub, allowing users to explore a dedicated destination filled with Disney’s unique content.

Why it matters: This is a great example of how brands are harnessing the power of social media platforms to commemorate significant milestones. Disney serves as a prime example, as they leverage their 100th-anniversary celebration to connect directly with their target audiences.