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Digital Digest: September 21, 2023

Social Media Marketing

Digital Team

☁️ Bluesky Officially Hits 1 Million Users (TechCrunch, 9/12/23): The X competitor limited access to their app through a waitlist and invitations from existing users, deliberately maintaining a small and intimate user base as they expanded.

Why it matters: Closely monitor platforms like Bluesky for opportunities where clients could and should establish a presence.

🔥 8 Steps to Fire-Up Your Influencer Marketing Campaigns (SocialMediaToday, 9/10/23): A recent survey shows that influencer marketing investments are increasing at a faster rate than traditional ad spend.

Why it matters: Teams to take note of these best practices to capitalize on a trend that can provide valuable opportunities for brand promotion and audience engagement.