How do we inspire change? How do we ignite possibility? Hotwire challenged itself to come up with a way to not only give back, but give back in way that ignites possibility and helps to drive lasting change for communities that are well deserving.
Sometimes resources are hard to come by for businesses and communities, both big and small. Hotwire launched the Hotwire Ignite Possibility Program with the intention of giving back in a lasting and effective way. That’s why Hotwire is offering up to $1 million USD in pro bono brand, marketing, and public relations services to qualifying tech and/or tech enabled organizations that are minority-led or providing a product or service that benefits minority communities.
In this HotTakes episode, Liam Rawson speaks with Hotwire CEO, North America, Heather Kernahan about this amazing new program and some of the key aspects of the initiative. Heather delves into the necessity of shining light on underrepresented organizations and communities around the world, some tips for prospective applicants and the criteria for applying, and the main takeaway/ impact that Hotwire wants to exemplify with a strategy such as this.
Key Topics Discussed:
- The main scope of what’s to be achieved with the Hotwire Ignite Possibility Program
- How Hotwire expects to invoke systemic change with programs like this
- Who the initiative targets
- Tips for prospective applicants
Watch below or listen on Spotify.