Trends and innovations to deliver impact.
Marketing is dramatically changing and it’s time consuming to stay on top of the latest trends – and to predict which of them will lead to innovative, effective, marketing strategies.
This week, we take a look at how brands can effectively integrate influencer marketing into their strategy; how to use NFTs to your advantage, and the foundations to rebounding from disruption.
The common issues that impact data quality when it comes to email marketing
Personalisation is key to creating an active and engaged email subscriber base, but in order to reap the benefits of personalisation, you first need a good grip on data. By leveraging good quality data, you can target and communicate effectively with customers in a personalised and relevant way that encourages engagement, action and loyalty.
Why brands shouldn’t silo influencer marketing as a lone, top of funnel strategy
To a great extent, influencer marketing is viewed as a siloed activity, but there’s no point drafting an influencer campaign that’s in no way related to a brand’s objective. Luckily, there’s a new playbook aimed at providing a framework for brand marketers to build on when planning their influencer marketing initiatives. It tackles factors such as best practice, budgeting, phasing, and influencer selection.
How marketers can benefit from the Mona Lisa of the tech world: NFTs
NFTs – non-fungible tokens – are unique digital assets that are currently experiencing a significant spark in interest from companies across a range of sectors. Here’s how to use them to your advantage and why they have the potential to solve some of the issues of cybersecurity.
Customers expect personalisation, but you don’t need to be a data scientist to get there
CMO’s know that machine learning and AI are critical tools for personalisation, but in many cases, an assumed knowledge gap is getting in their way. In a recent webinar on the topic, a panel of experts from Amazon Web Services and Deloitte Access Economics explained why you don’t need to be a data scientist to make personalisation happen.
You also don’t need to be a disruptor to thrive during disruption
A decade ago, disruption was a buzzword, brand ambition and, in many cases, a strategic direction to get people out of their habits and generate change in a category. But, as we live through the greatest disruption in a generation, it is important to remember that massive disruptions happen much more often than we think. To stay agile and build a strong brand that recovers quickly, brands that use insights can better understand customer needs and revamp strategy in times of disruption.