Introduction to the PR Data Maturity Survey
We are thrilled to announce the launch of our PR Data Maturity Survey, designed exclusively for PR and Communications Professionals. This survey is your opportunity to assess the data maturity of your teams and discover how to boost capabilities in data and analytics. In today’s fast-paced environment, data is driving key factors of success including strategy optimization, budget allocations and competitive analysis.
The importance of data in PR and communications
Data and analytics serve as the bedrock of successful PR and communications strategies empowering teams to make informed decisions, measure their impact, and drive meaningful results.
Therefore, our survey aims to help you gauge your team’s advancement in this critical area. By participating, you’ll gain insights into your team’s strengths and weaknesses, allowing you to take actionable steps to enhance your analytics competencies.
Why every PR and comms professional should participate
The survey is made up of questions designed to assess your team’s data and analytics maturity across four key dimensions: frequency of data gathering, variety of data sources, capacity for data integration, and sophistication of data analysis.
As Global Head of Data & Analytics, Matt Oakley, emphasizes, “High-quality data and insights are key in helping to elevate your storytelling, gain an edge on competitors, and cut-through in the media landscape – it’s no longer a nice-to-have but a must-have for communication teams in delivering impact back to the business.”
Understanding where your team stands on the data and analytics maturity curve is essential for staying ahead in today’s competitive landscape. With this visibility your team can develop adaptive messaging to align with changing audience behavior or discover whitespaces and gain advantages over the competition. By uncovering your team’s position, you’ll be equipped to make informed decisions, improve campaign performance, and demonstrate the value of PR and communications to stakeholders.
Aligning with industry standards
Additionally, the survey aligns with the Barcelona Principles, emphasizing the importance of setting measurable objectives and demonstrating the impact of communications efforts through in-depth analytics.
How can you participate?
Participating in the PR Data Maturity survey is easy— visit our survey link, where the nine-question, 2-minute assessment is waiting for you. Your responses will remain confidential and will contribute to valuable industry insights.
What’s next?
Upon completing the survey, you’ll receive a personalized report detailing your team’s place on the data and analytics maturity curve. This report will provide actionable steps to boost your team’s capabilities, enabling you to drive success with data-driven strategies. Don’t miss this chance to benchmark your team’s capabilities and elevate your strategic approaches. Participate in the PR Data Maturity Survey today!