For Hotwire Health Tech teams across the globe 2018 has been a great year. Working with new and genuinely transformative clients, bringing in new talent and developing more successful integrated health tech communications programmes than ever before across Europe, Australia and the US. But what can health tech expect for 2019?

Throughout 2018, while most industries have pondered over the wider issues, whether Brexit, international trade disagreements or other economic challenges that have had a material impact on investment and planning, the health tech space has continued to grow. Share prices in the sector have often bucked the trends that have otherwise shaken equity markets. But why has the Health Tech sector prospered?

In the UK, institutions like the NHS, a highly skilled workforce with a strong healthcare technology pedigree and a history of innovation in this field have all helped to maintain confidence. Globally, ageing populations and the development of consumer technology that promotes and supports healthy lifestyles have helped create new opportunities for businesses that think differently.

But what about 2019?

From a health tech communications perspective we’d expect even more emphasis on stories and narrative as companies attempt to identify the white space and stand out in a crowded market. Whether you are talking about apps, services or devices, striking the right balance between the perception of making money and making people healthy, while maintaining a strong pedigree for security will be a big part of your narrative.

So, if the movers and shakers in health tech had to come up with New Year’s resolutions, what would they suggest?

We have spoken to some of the most influential and innovative companies in health tech to get the answers. They range from people within early-stage start-ups to established businesses and include influencers and commentators on the healthcare industry. Over the next month we will share their hopes, fears, predictions and challenges for the coming year, to give you an idea of what to look out for in 2019.

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