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Spotting Top Trends at CES

Brittany Margiotta

With the return of an in-person CES less than two weeks away, brands, media and influencers alike are hustling to square away their onsite plans and schedules before heading off to Las Vegas. CES 2022 is so close we can feel it – and we’re ready. Before the industry breaks for the holidays, we’re sharing some top trends we expect to spot during the conference based on the insights we’ve gathered and rumblings we’ve heard from those driving innovation in the space, media and influencers. 

Digital Health will be Wealth

While digital health has showed up at CES in year’s past, we expect this to be a huge topic coming out of the pandemic. CTA has noted the exhibitor list and programing under the digital health category has grown over the past year. We expect to learn about innovation in the space as we continue to navigate the unknown with the Omicron variant, as well as technologies and services to look forward to that will impact everyday health and wellness.

New Categories Hit the Scene

With the addition of new categories, comes the excitement of first-time exhibiting brands or new product lines for CES veterans. We’re excited to learn more about how food tech, space tech and Non-Fungible Tokens (NFTs) make a splash at the conference this year, and how they plan to impact consumers on the daily. We’re also keeping our eyes and ears open to get a potential further glimpse into the metaverse.

But Don’t Forget About Old Reliable, Automotive

When we wrapped CES 2020, we said that the conference should stand for Cars & Entertainment Show. We expect that to reign true this year with a great deal of focus on cars and electric transportation. With the shift to digital last year, media and industry experts are eager to experience the latest in self-driving vehicles in-person.

Brands Shouldn’t Shy Away from Cybersecurity

While not a focal point, brands would be remiss not to address the massive elephant in the room that is all things data, privacy, and cybersecurity. Given this is a key area of focus for us at Hotwire, we look forward to hearing about how brands of scale are accounting for security when it comes to their products and their end-users.

Minimized Media on the Ground

In 2020 we saw media outlets send smaller on-the-ground teams and anticipate this to be the case even more so in 2022. While this continued shift may cause some to question the value or ROI in forging forward with CES announcements or activity, we know its just a matter of brands getting their announcements ready in the lead up to the event. We’re already seeing the results from embargo pitching media.  

We’re looking forward to connecting with clients, media, peers and new faces in the industry while onsite at CES 2022. From creating meaningful touchpoints and driving news onsite with our clients, to taking in what’s to come in-industry, we’re pumped – and we’re eager to explore and follow the top trends coming out of the show further.