Brand Narratives in the Age of AI
A report by Hotwire and the House of Beautiful Busines
Ultimate Convenience
AI makes life easier
Transhuman Lifestyle
Let’s push boundaries-let’s blaze paths ahead
Stability Anchors
Slow and steady wins the race
High-touch Human
Quality and connection are what count
How can brand leaders refine their narrative as we move toward a future shaped by AI?
AI is changing the way brands interact with their customers, how they use customer data, and design products and marketing assets alike. As we stand at this critical juncture, two major questions emerge: How should brand leaders navigate this new era? And what should they do with the narrative space that emerges beside it?
The Beautiful Future of AI and Brands
To engage in these questions, from both informed and imaginative viewpoints, we invited input from a wide range of experts at the forefront of AI— journalists, cyber-psychologists, designers and brand leaders.
Their perspectives unravel the trends and narratives shaping the business landscape and societal perceptions.
The Brands in the Age of AI Matrix
In response to the evolving landscape, we developed a brand-new positioning framework:
The Brands in the Age of AI Matrix encapsulates the spectrum of brand value propositions. From efficiency-focused brands
to experience-centric ones, this matrix identifies four distinct personas with different views and approaches to AI to help brand leaders determine their brand AI journey.
This piece of thought leadership highlights key themes and objectives brand leaders should reflect on as we move toward a radically tech-forward future.
To find out more, download the full report below.