Success Story
Activating Eaton’s Influence Beyond the Power Management Industry
65+
media coverage hits
50%
increase in SOV
Industry
Eaton is a publicly traded power management company doing business in more than 175 countries. Its energy-efficient products and services help customers effectively manage power more reliably, efficiently, safely and sustainably.
Challenge
Eaton has been a force in power management for many years. When it wanted to break into the burgeoning energy storage market, it turned to Hotwire to quickly activate and deepen awareness with key audiences beyond the trade media.
Services Provided
Outcome Summary
Coverage by top media like BBC Radio 4, The Guardian, The Economist, and Financial Times allowed Eaton to quickly build credibility and deepened awareness beyond the power management industry and into the energy and sustainability conversations.
1 Plan: Sparking a Revamped Strategy
Hotwire was tasked with creating integrated campaigns that would put Eaton at the heart of the energy storage discussion.
- To drum up Eaton’s industry impact, Hotwire recruited electrical installers to take advantage of its new electrical installer program.
- Hotwire activated business and consumer interest in energy storage and established a profile for Eaton with policymakers in government.
2 Deliver: An Integrated Approach
Hotwire’s integrated campaigns included securing strategic, earned media coverage and creating highly-measurable, owned content.
- Hotwire crafted a hard-hitting media relations strategy and public affairs program.
- The team amplified customer advocacy insights to build on Eaton’s reputation beyond the power management sector.
- Hotwire also forged partnerships with Renewable Energy Association and Bloomberg New Energy Finance to break Eaton into new industries.
3 Prove: Measuring Success and Impact
Alongside sponsorship and events opportunities, Hotwire inserted Eaton into the energy storage market by:
- Securing 65+ media coverage hits, highlighting Eaton’s strides in line with the energy storage market.
- Driving new sales leads and sign-ups to its electrical installer program.
65+
media coverage hits
50%
increase in SOV
Let’s get to work
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