Success Story
Bringing Twitch Into Germany’s Mainstream Media Conversation
157%
Coverage increase YoY
226
Proactive campaign pieces
Industry
Streaming & Entertainment
Challenge
Expand mainstream understanding of Twitch beyond gaming.
Services Provided
- Corporate communications
- Media relations
- Thought leadership
Outcome Summary
Significant growth in media visibility and spokesperson opportunities.
1 Building Relevance Beyond Gaming
Develop a communications strategy to position Twitch within mainstream culture and business media.
- Identified opportunities to expand Twitch’s perception beyond gaming audiences.
- Mapped tier-1, business, regional and trade media targets across Germany.
- Developed thought leadership themes around entertainment, culture and the creator economy.
- Created a proactive media strategy to increase relevance among advertisers, creators and journalists.
2 Mainstream Media Engagement
Execute a targeted media relations program to expand reach and strengthen Twitch’s profile.
- Secured interviews, features and commentary opportunities with key national media.
- Positioned Twitch spokespeople on entertainment, creator economy and platform trends.
- Increased visibility through creator and streamer-led storytelling.
- Maintained consistent engagement with business, regional and industry publications.
3 Strong Growth Across Media Metrics
The campaign significantly increased visibility, coverage quality and spokesperson opportunities.
- Coverage secured in Der Spiegel, Süddeutsche Zeitung and WirtschaftsWoche.
- Strong visibility across regional media and key trade publications including W&V and Horizont.
- Significant growth in executive and streamer interview opportunities.
- Delivered sustained year-on-year increases across all core communications KPIs.
157%+
Coverage increase YoY
100%+
Spokesperson interview increase
226
Proactive campaign coverage pieces
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