Delphix is a low-profile veteran in the data management space, a highly saturated market. To elevate their brand, Delphix came to us for help repositioning their current messaging strategy to connect to the pain points of their customers. Among them, the challenges of sustainability in technology leadership.
To understand the vision and goals, we gathered information from in-depth interviews with the executive, marketing, and strategy teams to develop a strategic plan for market differentiation. Timed with this was the launch of SustainableIT.org, initiated by Delphix founder and CEO, Jedidiah Yueh, which allowed us to connect the promise of transforming businesses with the sustainable use of data to the key audience pain points and industry trends.
By focusing on the advancement of global sustainability through the lens of global technology leadership, Delphix trailblazed the unification of what customers need to achieve sustainability objectives. The implementation of the new nonprofit industry alliance allowed IT leaders to come together around best practices and metrics to drive transparency and progress toward a sustainable future. With Delphix at the helm, the campaign reached key audiences via net new media channels.
Since the activation of the brand awareness campaign, Delphix has been featured in 80+ articles across top tier business and trade media. The cumulative increase in activation stands at