NTT is one of the pre-eminent global telecommunications and technology services companies that brings a consultative approach and deep industry expertise to deliver practical and scalable IT solutions that help organizations accelerate their digital journeys.
NTT was seeking a solution to give their sales team the insights to drive conversations around their Network Modernization proposition, and ultimately enable them to deliver increased revenue.
Customized IQ solution to bring in additional content sources
Hotwire’s integrated expertise resulted in ‘always-on’ access to insights, which delivered increased revenue by providing the sales team with access to cross-channel intent as well as relevant content links to enable smarter conversations.
Plan: Gathering the Data
The data being presented needed to be detailed, yet digestible for ultimate impact.
Hotwire gathered detailed data to provide sales with the information needed to drive relevant conversations.
The data also needed to be simple enough for the solution to be widely utilized.
The goal was to provide NTT’s client managers with the insights to ignite net-new opportunities.
Deliver: Data Visualization Dashboards
NTT’s enhanced partnership with Hotwire resulted in the following solutions:
Data Visualization Dashboards: These dashboards served as a central hub for “always-on” access to critical insights.
Intent Data Analysis: Hotwire analyzed intent data to align with common customer conversations.
Content Integration: Hotwire integrated content links, case studies, and live RSS news feeds into the dashboards.
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Prove: Elevating Revenue
Hotwire yielded remarkable results with NTT’s sales opportunity pipeline:
Enhanced Sales Efficiency: NTT’s client managers gained valuable insights that resulted in more focused and relevant conversations with prospects, ultimately driving higher conversion rates and creating new-new sales opportunities.
Program Expansion: As a result of Hotwire’s efforts, NTT opted to expand seven of its programs associated with the Network Modernization proposition.