Success Story
From Market Entry to Market Impact
170
Coverage pieces within first three weeks
13%
SoV-growth in the new markets Spain & Italy
Industry
Home Appliances
Challenge
Establish Cosori and Levoit in new European markets and grow its awareness in existing ones.
Services Provided
- Product communications
- Media relations
- Seasonal storytelling campaigns
Outcome Summary
Significant growth in media visibility and lifestyle awareness.
1 Pan-European Product Communications
Build awareness and lifestyle relevance for Cosori and Levoit across new European markets.
- Developed a centrally managed PR strategy spanning multiple European markets.
- Defined consistent messaging to position Cosori and Levoit as innovative lifestyle brands.
- Identified media opportunities across food, home, design and consumer technology categories.
- Created a scalable communications framework to support both new and established markets.
2 Multi-Market Media Activation
Drive visibility through coordinated media engagement, reviews and storytelling.
- Secured feature placements and product reviews across key consumer and lifestyle media.
- Leveraged food, design and innovation storytelling to broaden audience appeal.
- Executed press events in new markets Spain and Italy to engage media and generate momentum.
- Activated relevant media outlets across Europe while maintaining message consistency.
3 Strong Awareness Growth Across Europe
The measures delivered immediate visibility, increased share of voice and scalable market impact.
- Generated significant media attention within the first weeks of the activities.
- Increased share of voice in both emerging and established European markets.
- Delivered high-quality coverage through coordinated multi-market activation.
- Established a repeatable communications model for future European expansion.
170+
Feature pieces within the first three weeks
13%
SoV-growth in the new markets Spain & Italy
2
Press Events in Spain and Italy
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