Success Story
How Finwave Earned Authority in Spanish Fintech Media
+20
Pieces of coverage in media
18.6M
Audience reach
Industry
Finwave is an Italian fintech company specializing in the development of software solutions and digital platforms for the financial sector. Its primary focus is on optimizing and automating the management of loans, factoring, leasing, and wealth management services.
Challenge
Finwave began operations in Spain with the goal of establishing itself as a technology leader for financial institutions and intermediaries. To achieve this, it needed to increase its visibility and build a solid reputation by engaging with specialized media outlets and positioning its spokespersons as leading voices in the sector.
Services Provided
- Public relations
Outcome Summary
Hotwire designed and implemented a thought leadership strategy that established Finwave as a key player in the conversation on financial innovation. Through a distinctive narrative and media outreach, we strengthened the brand’s positioning and recognition and generated visibility opportunities beyond the initial event.
1 Plan: Boost Finwave’s market position in Spain
Hotwire built a communications strategy based on generating industry knowledge and anticipating trends
- Defining a thought leadership narrative aligned with the company’s business objectives and positioning.
- Identifying a topic of interest as the strategic focus of the event with journalists.
- Designing an engagement strategy targeting key media outlets to maximize the visibility and impact of the launch.
2 Deliver: A media event that made waves
- Development of the event’s topic and core content: trends and predictions for the banking and technology sectors.
- Organization and coordination of an exclusive meeting with journalists specializing in technology, banking, and economics.
- Coordination of the CEO’s presentation as the leading spokesperson for the Spanish market.
- Generation of additional visibility opportunities through interviews and opinion pieces to amplify the initiative’s impact.
3 Prove: Increased visibility and strategic positioning
- Increased recognition of Finwave among specialized media outlets and strategic audiences in the financial sector.
- Positioning the company as an expert source on banking innovation and technology trends.
- Extensive editorial coverage in technology, banking, and economics media outlets, as well as news agencies.
- Generation of thought leadership opportunities beyond the event through interviews and opinion articles.
+20
Pieces of coverage
18.6M
Audience reach
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