Qualcomm wanted to educate consumers and a non-traditional media audience about the efficiency, battery and power benefits of choosing a phone with the right processor.
We took a phased approach to ‘influencing the influencers’ by being educative and tapping into agendas and content needs to build lasting relationships and results. Firm campaign foundations were called for so that the influencer work wouldn’t be considered a one-off.
Academy Day, hosted in London, provided eight qualified influencers with an overview of Qualcomm’s business history, technology milestones and USPs, in addition to an overview of how to create compelling online content presented by Kate Russell, BBC Click.
Influencers were also taken to Mobile World Congress as Qualcomm guests to attend company and OEM announcements and tour booths. Others were briefed at roundtables on embargoed product news, paving the way for outstanding coverage.
Pieces of organic social coverage achieved
Potential reach of social coverage on Twitter, Instagram, YouTube
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