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Igniting lasting change

The Hotwire Ignite Possibility Program

Every organization deserves access to the resources they need to scale and succeed. We launched the Hotwire Ignite Possibility Program with that vision in mind. Hotwire is directing up to $1 million USD in pro bono brand, marketing, and public relations services to qualifying tech and tech-enabled organizations that are minority-led or providing a product or service benefitting minority communities.

This new global program is part of Hotwire’s Diversity, Equity, and Inclusion (DEI) strategy to amplify the people and organizations creating meaningful and sustainable change in the world through technology.

Selection criteria

Any tech or tech-enabled organization—for-profit, non-profit, education, or government—that is either minority-led or providing a product or service benefitting minority communities in a country with a Hotwire office may qualify. All applicants will be required to complete an online form to be considered and all applications are reviewed by a Program governing committee of Hotwire employees. In addition to the outlined criteria, the extent to which the pro bono services provided by Hotwire will help the organization meet a measurable goal and fill gaps in their marketing and PR program, are factors in consideration.

Applications are now closed.

Have questions? Send us an email at

The allocation of the HIPP is an ‘up to’ amount and the final allocation will be at Hotwire’s sole discretion during the term of the program.