We asked. They answered. Read what 8,000 parents across the globe had to say about their kids’ use of technology and how it’s impacting their family life in our latest report; Understanding Generation Alpha: What The Parents Have To Say.

The next generation of consumers will be upon us before we know it. We’re talking about Generation Alpha. In partnership with Wired Consulting, we’ve taken a look at what makes Generation Alpha tick – everything from how they think to how they interact with technology on a day-to-day basis.