How does growing up as the most diverse population impact the worldviews of Gen Alpha? How do their opinions differ from their Millennial parents and Baby Boomer grandparents? Our latest report explores this and more.

We talked to marketers, business decision makers and consumers in eight markets worldwide to understand how high-stakes events (issues such as #MeToo, data security, gender equality, and diversity) are shaping brand perception and purchasing decisions. Here’s what we found out.