Insights.

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Written by Hotwire

MAKING A BIG BANG THROUGH A SMALL SCREEN

5 Lessons from converting an in-person company event to a virtual one Every year, Hotwire employees from around the globe…

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blog
Written by Laura Macdonald

How Retailers Need to Rethink Holiday Shopping – According to Best Buy CEO

As part of the CTA’s Retail Council, I had the good fortune last week of listening in on a conversation…

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Understanding Generation Alpha: The Most Diverse Generation Yet

How does growing up as the most diverse population impact the worldviews of Gen Alpha? How do their opinions differ from their Millennial parents and Baby Boomer grandparents? Our latest report explores this and more.

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podcast
Recorded by Hotwire

HotTakes: What is the Pandemic Doing to Industrial Innovation?

As COVID-19 uncovers unsung strengths, unknown weaknesses and unconsidered gaps in the industrial sector, companies are having to quickly rethink…

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blog
Written by Debra Hole

Retail Roller Coaster: The Trends of 2020 and Where We Are Today

April – a month that will be forever etched in our memories. A time of lockdowns, shortages and uncertainty; and…

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High-Stakes Leadership in a Post-B2B World

We talked to marketers, business decision makers and consumers in eight markets worldwide to understand how high-stakes events (issues such as #MeToo, data security, gender equality, and diversity) are shaping brand perception and purchasing decisions. Here’s what we found out.

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blog
Written by Luke Ireland

Video marketing: Why it matters and where to start

By 2021, video will account for 80% of all consumer web traffic. Why? Because video has proven to be an…

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blog
Written by Ed Stevenson

Mike Tyson, Covid apps and data protection headaches

The champion heavyweight boxer, and part-time actor, Mike Tyson said once: “Having a plan is great until you get punched…

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