Exploring Trends in Events for 2020
While business is increasingly digitized and workforces distributed, in-person events are enjoying an unsuspected surge in popularity. With more events…
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Consumer Tech Experts Share Top CES Tips
Exhibitors have been confirmed, the press list is out and we are just about a month away from CES 2020….
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Understanding Generation Alpha: The Most Diverse Generation Yet
How does growing up as the most diverse population impact the worldviews of Gen Alpha? How do their opinions differ from their Millennial parents and Baby Boomer grandparents? Our latest report explores this and more.
How to embrace measurement to get a bigger comms budget
It’s said in many different ways by communications professionals – whether it’s not being given a “seat at the table”…
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CES Rookie Mistakes? Here’s What the Media Has to Say
How do you describe CES? Last week, media from CNET, Digital Trends, Fast Company, Inc., Laptop Mag, Refinery 29 and…
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High-Stakes Leadership in a Post-B2B World
We talked to marketers, business decision makers and consumers in eight markets worldwide to understand how high-stakes events (issues such as #MeToo, data security, gender equality, and diversity) are shaping brand perception and purchasing decisions. Here’s what we found out.
Putting Planning at the Heart of Measurement – for AMEC Measurement Month
There’s something pleasingly ironic about November being AMEC Measurement Month 2019. The 11th month on the calendar takes its name…
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Brands Need to Integrate Audiences, Not Channels
Integrated communications has become an excessively complex and subjective term across the industry, when it should be a simple concept….
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