Insights.

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Written by Hotwire

Barbara Bates, Global CEO, Receives 2020 Individual Achievement SABRE Award

We are thrilled to announce Barbara was honored at this year’s PRovoke SABRE Awards with the Outstanding Individual Achievement award. Every year PRovoke (formerly…

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Written by Heather Kernahan

Entering a Tough, But Not Impossible, Job Market

Graduating from college and applying for your first professional job is stressful enough – but feels especially challenging when the…

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Understanding Generation Alpha: The Most Diverse Generation Yet

How does growing up as the most diverse population impact the worldviews of Gen Alpha? How do their opinions differ from their Millennial parents and Baby Boomer grandparents? Our latest report explores this and more.

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Written by Kelsey Quickstad

All Action and No Talk? How Communications Strengthens the Impact of Tech’s COVID-19 Response Efforts

The term “beating your chest” has long been associated with touting your own dominance. In reality, gorillas in the wild…

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Written by Hotwire

Video – the (not so) secret weapon…

During these times of uncertainty, with many events being cancelled and businesses working differently to usual, you may find some…

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High-Stakes Leadership in a Post-B2B World

We talked to marketers, business decision makers and consumers in eight markets worldwide to understand how high-stakes events (issues such as #MeToo, data security, gender equality, and diversity) are shaping brand perception and purchasing decisions. Here’s what we found out.

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Written by Kevin Dulaney

Post-Coronavirus Workplace: Let’s rethink the way we do things

COVID-19 has changed the way the world looks at everything. There is no single aspect of our lives that hasn’t…

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Written by Gilberto Williams-Gamboa

May the Fourth be With All of Us

A long time ago in a galaxy far, far away (actually, not that long ago and probably not that far…

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Inspirational bites.