Insights.

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Written by Drew Usher

Brands Need to Integrate Audiences, Not Channels

Integrated communications has become an excessively complex and subjective term across the industry, when it should be a simple concept….

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Written by Rahat Rashid

Breaking Through CES Clutter – How to Stand Out in A Sea of Consumer Products

If you haven’t heard anyone describe what CES is like and this is your first time heading to the show,…

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Understanding Generation Alpha - What The Parents Have To Say

We asked. They answered. Read what 8,000 parents across the globe had to say about their kids’ use of technology and how it’s impacting their family life in our latest report; Understanding Generation Alpha: What The Parents Have To Say.

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Written by Brittany Margiotta

True or False: If You’re Just Thinking About CES Now, You’re Late?

True or False: If You’re Just Thinking About CES Now, You’re Late? True. October continues to prove to be the spookiest…

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Written by Kevin Dulaney

AI: Artificial Intelligence or Artificial Innovation?

Workers are anxious about AI in the workplace. Who can blame them? They’ve seen how automation can be used to…

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Understanding Generation Alpha

The next generation of consumers will be upon us before we know it. We’re talking about Generation Alpha. In partnership with Wired Consulting, we’ve taken a look at what makes Generation Alpha tick – everything from how they think to how they interact with technology on a day-to-day basis.

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Written by Graham Westrop

Getting the most value out of industry analyst relations

Earlier this year I spoke with renowned industry analyst Francisco Jeronimo, AVP, Devices at IDC (pictured left) about his experiences…

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Written by Andy Mizerek

Hotwire partners with WaterAid to support life-changing work

Today, we are extremely proud to announce that we have partnered with WaterAid, the international development organisation to increase awareness of the…

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