Understanding Generation Alpha

The next generation of consumers will be upon us before we know it. We’re talking about Generation Alpha.

In partnership with Wired Consulting, we’ve taken a look at what makes Generation Alpha tick – everything from how they think to how they interact with technology on a day-to-day basis.

What does this mean for brands? Well, in a nutshell, we need to be more subtle in the way we communicate with Generation Alpha. It’s less about talking to them and more about helping them at their point of need – fulfilling a request or helping them solve a problem.

Intrigued? Thought so. Download our report below – Understanding Generation Alpha – to get further insights about the consumers of tomorrow.


The Changing Face of Influence

Following on from last year’s extraordinary look into how senior decision makers interact with content and the media when making purchasing decisions, we’ve taken another look at the market alongside our partner, Vanson Bourne.

So, how has the era of post-truth affected the influence of the media? Is it all ‘lies, damn lies’? Or do we still trust what we read and watch?

Download our report – Two Faces of Influence – to delve further into our latest findings.


Thought Leadership.