Outreach Without Adding to The Outbreak Panic
Technology, Stakeholder Communications and the Coronavirus. The worldwide health concern around the Coronavirus is driving lots of conversations and global…
Read MoreData driven
creatively exceptional
Insights.
Video Game Communications Experts Share GDC 2020 and Gaming Trend Insights
The Game Developers Conference (GDC) is less than a month away, so we asked our resident video game experts, Gilberto…
Read More
Understanding Generation Alpha: The Most Diverse Generation Yet
How does growing up as the most diverse population impact the worldviews of Gen Alpha? How do their opinions differ from their Millennial parents and Baby Boomer grandparents? Our latest report explores this and more.
The one thing to avoid when PR-ing your start-up
Today is the big day. The day you’ve been working towards for months, maybe even years. You’ve built your highly…
Read More
The FinTech Beat – February 2020
Welcome to the first issue of our new monthly FinTech Beat! A short and sharp recap of the key banking,…
Read More
High-Stakes Leadership in a Post-B2B World
We talked to marketers, business decision makers and consumers in eight markets worldwide to understand how high-stakes events (issues such as #MeToo, data security, gender equality, and diversity) are shaping brand perception and purchasing decisions. Here’s what we found out.
Davos as the Birthplace of Purpose-Driven Branding
First published on CommPro.biz “Purpose-driven branding” has been a hot topic among marketers and business leaders in recent years. Companies…
Read More
Zooming to the heart of IPO success
“I like to greet the sun each morning and walk among the stars at night.” So sang Lionel Ritchie on…
Read More