The next generation of consumers will be upon us before we know it. We’re talking about Generation Alpha. In partnership with Wired Consulting, we’ve taken a look at what makes Generation Alpha tick – everything from how they think to how they interact with technology on a day-to-day basis.

Following on from last year’s extraordinary look into how senior decision makers interact with content and the media when making purchasing decisions, we’ve taken another look at the market alongside our partner, Vanson Bourne.