Insights.

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Written by Laura Macdonald

CES 2020, That’s a Wrap

While CES is still considered to be a tech show, it’s notable that the most talked about news from the…

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Written by Matt Cross

The Purpose Paradox

“The material world has nothing left to give you, the material world will only take from you.” Those on a…

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Understanding Generation Alpha: The Most Diverse Generation Yet

How does growing up as the most diverse population impact the worldviews of Gen Alpha? How do their opinions differ from their Millennial parents and Baby Boomer grandparents? Our latest report explores this and more.

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Written by Nichole Mullen

Exploring Trends in Events for 2020

While business is increasingly digitized and workforces distributed, in-person events are enjoying an unsuspected surge in popularity.  With more events…

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Written by Hotwire

Consumer Tech Experts Share Top CES Tips

Exhibitors have been confirmed, the press list is out and we are just about a month away from CES 2020….

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High-Stakes Leadership in a Post-B2B World

We talked to marketers, business decision makers and consumers in eight markets worldwide to understand how high-stakes events (issues such as #MeToo, data security, gender equality, and diversity) are shaping brand perception and purchasing decisions. Here’s what we found out.

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Written by Darryl Sparey

How to embrace measurement to get a bigger comms budget

It’s said in many different ways by communications professionals – whether it’s not being given a “seat at the table”…

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Written by Jennifer Sricharoenchaikit

CES Rookie Mistakes? Here’s What the Media Has to Say

How do you describe CES? Last week, media from CNET, Digital Trends, Fast Company, Inc., Laptop Mag, Refinery 29 and…

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