Insights.

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Written by Heather Craft

Outreach Without Adding to The Outbreak Panic

Technology, Stakeholder Communications and the Coronavirus. The worldwide health concern around the Coronavirus is driving lots of conversations and global…

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Written by Hotwire

Video Game Communications Experts Share GDC 2020 and Gaming Trend Insights

The Game Developers Conference (GDC) is less than a month away, so we asked our resident video game experts, Gilberto…

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Understanding Generation Alpha: The Most Diverse Generation Yet

How does growing up as the most diverse population impact the worldviews of Gen Alpha? How do their opinions differ from their Millennial parents and Baby Boomer grandparents? Our latest report explores this and more.

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Written by Hotwire

The one thing to avoid when PR-ing your start-up

Today is the big day. The day you’ve been working towards for months, maybe even years. You’ve built your highly…

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Written by Hotwire

The FinTech Beat – February 2020

Welcome to the first issue of our new monthly FinTech Beat! A short and sharp recap of the key banking,…

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High-Stakes Leadership in a Post-B2B World

We talked to marketers, business decision makers and consumers in eight markets worldwide to understand how high-stakes events (issues such as #MeToo, data security, gender equality, and diversity) are shaping brand perception and purchasing decisions. Here’s what we found out.

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blog
Written by Barbara Bates

Davos as the Birthplace of Purpose-Driven Branding

First published on CommPro.biz “Purpose-driven branding” has been a hot topic among marketers and business leaders in recent years. Companies…

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Written by Heather Craft

Zooming to the heart of IPO success

“I like to greet the sun each morning and walk among the stars at night.”   So sang Lionel Ritchie on…

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Inspirational bites.