Insights.

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Written by Charlene Gage

Pitching Media via Slack, Clubhouse and More? Just Say No

Last month, Slack announced the ability to DM anyone outside your company.  Last month, Clubhouse was the hottest growing social…

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Written by Barbara Bates

Unifying PR And Marketing To The Benefit Of Brands

Relationships are tricky things and even the best of them – those full of promise, passion and apparent compatibility –…

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Understanding Generation Alpha: The Most Diverse Generation Yet

How does growing up as the most diverse population impact the worldviews of Gen Alpha? How do their opinions differ from their Millennial parents and Baby Boomer grandparents? Our latest report explores this and more.

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Written by Matt Cross

The 5G Killer App is a Myth

I’m just going to say it: the 5G “killer app” is but a winged unicorn disappearing into a vibrant multi-coloured…

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Written by Luke Ireland

Hotwire Headlines #21

From Australia: The latest cybersecurity news In recent news, The Nine Network is under cyber attack, SolarWinds CISO speaks on…

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High-Stakes Leadership in a Post-B2B World

We talked to marketers, business decision makers and consumers in eight markets worldwide to understand how high-stakes events (issues such as #MeToo, data security, gender equality, and diversity) are shaping brand perception and purchasing decisions. Here’s what we found out.

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Written by Peter Sherwood-King

Top tips to take Twitter to the top

I mean, who doesn’t appreciate some tongue-twisting alliteration to get us excited about learning something new? March 21, 2006 marked…

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Written by Ed Stevenson

Creating the gap to communicate your cloud-native va va voom

As Amazon Web Series (AWS) celebrates its 15th birthday, it wraps the most significant year in its operations to date….

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