Traditionally the strategic focus for the partner marketing function has been on the alliance itself – the joint solutions, joint…
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What innovation has been genuinely accelerated by the events of the last year? What are the changes for retailers that…
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How does growing up as the most diverse population impact the worldviews of Gen Alpha? How do their opinions differ from their Millennial parents and Baby Boomer grandparents? Our latest report explores this and more.
Even as Account Based Marketing has reached full maturity in recent years, the context in which marketers are using it…
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In this HotTakes episode Tara O’Donnell, Maeve McDonald and Mike Butler discuss Hotwire’s acquisition of McDonald Butler. Watch below or listen…
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We talked to marketers, business decision makers and consumers in eight markets worldwide to understand how high-stakes events (issues such as #MeToo, data security, gender equality, and diversity) are shaping brand perception and purchasing decisions. Here’s what we found out.
Subscribe to our monthly Newsletter Today we announced that Hotwire acquired McDonald Butler Associates (MBA) and I am absolutely…
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Thinking back to Greta Thunberg’s one-person protest outside the Riksdagshuset parliament building in her native Sweden in August 2018, no…
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