Insights.

blog
Written by Abby Schoffman

Maintaining Team Satisfaction and Productivity in a Work-from-Anywhere World

Current conversations around the future of work have shifted from “where we work” to “how we work.” The pandemic quickly showed us that…

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blog
Written by Ed Stevenson

Hotwire at 20: Two decades of technology innovation

In the vast global technology industry where individual companies can be valued at over $1 trillion and where startups soar…

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Understanding Generation Alpha: The Most Diverse Generation Yet

How does growing up as the most diverse population impact the worldviews of Gen Alpha? How do their opinions differ from their Millennial parents and Baby Boomer grandparents? Our latest report explores this and more.

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podcast
Recorded by Hotwire

HotTakes: Talking Remote Lite to Remote Right

In March, global businesses and workforces moved to remote work, popping up business operations and functions from home. Digital transformation…

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blog
Written by Abby Schoffman

What’s up With the Stay-At-Home Economy?

COVID-19 is a term I think we’re all tired of hearing. But it’s hard to ignore that it’s transformed nearly…

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High-Stakes Leadership in a Post-B2B World

We talked to marketers, business decision makers and consumers in eight markets worldwide to understand how high-stakes events (issues such as #MeToo, data security, gender equality, and diversity) are shaping brand perception and purchasing decisions. Here’s what we found out.

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blog
Written by Tiffany Ankenman

It’s Time to Build a More Thoughtful Work-From-Home Strategy

Companies are in remote work mode for the long haul. But some have not moved, policy-wise, beyond the early days…

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blog
Written by Marcy Massura

Turning #WorkFromHome to #WorkFromHappy

I recall during an intimidating interview with Kraft, after being asked by the CMO how I thought I could work…

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