Hotwire will lead media relations for Europe’s second largest neobank across strategic markets globally.
LONDON, 25th MARCH 2026 – Hotwire, the global technology communications and marketing consultancy, has been selected by bunq as its new global strategic media relations agency. This partnership will unify global narratives and position bunq’s brand across strategic markets globally.
bunq has built its offering around digital nomads, a globally-connected community who expect flexibility and control of their finances, wherever they are. A currently underserved community, bunq – powered by Gen-AI across 85% of user operations – wants to change this and make money move as easily as the people that use it.
As part of this collaboration, Hotwire will be responsible for supporting bunq’s ambitious communication strategy. Starting the partnership with the milestone announcement of bunq’s US filing, the programme will focus on supporting with further corporate storytelling and thought leadership in mainstream media.
“We’re thrilled to be working with bunq. The team’s energy, ambition, and entrepreneurial spirit match our own. To be chosen as the global agency of record for Europe’s second largest neobank is a great honour. We can’t wait to work alongside them as they scale globally,” says Paul Bowhay, Global SVP Fintech at Hotwire. “Hotwire’s international network is key to setting up and executing a successful media relations programme for companies like bunq, who are redefining the way money moves with – and for – people.”
“With its strong strategic expertise across fintech and consumer brands, the Hotwire team was the clear choice for streamlining our media relations programme as we grow this year,” says Giorgia Muirhead, Head of PR at bunq.
This partnership comes at an exciting time for Hotwire’s global fintech practice, which has seen rapid growth and continues to expand its footprint globally.
About Hotwire Global
Hotwire Global is the technology-focused public relations, communications and marketing consultancy that includes ROI·DNA. Globally, leading technology brands partner with us for expert counsel to help scale and support their businesses. Operating at the intersection of technology and humanity, our team of more than 400 people across 11 countries combines global expertise with local insight to define, measure and repeat success across reputation, relationships and revenue campaigns.
Hotwire is part of The Enero Group. Follow us to discover how more than 20 years at the forefront of communications and marketing enable us to make technology irresistible.
About bunq
bunq, Europe’s second-largest neobank, has rebuilt banking from the ground up. As the world’s first GenAI-powered bank, bunq’s proprietary AI powers every part of the business, from helping users with their finances, to being baked into bunq’s own operations. By developing a product rooted in its users’ wants and needs, bunq makes life easy for location-independent people and businesses, starting from the way they manage money: how they spend, save, budget and invest.
Pioneering many things considered impossible, bunq was the first bank to get a European banking permit in over 35 years, raised the largest series A round ever secured by a European fintech (€193 million), and was the first EU neobank to achieve structural profitability. As part of its mission to build the first global neobank, in October 2025 bunq also took its first step into the US as an approved broker-dealer, with more expansion to follow. Learn more: www.bunq.com