The appointment strengthens the agency’s leadership in Spain and reinforces its commitment to innovation, technology and artificial intelligence.
Madrid, 29 September 2026. Hotwire, the global communications and marketing consultancy, today announced the appointment of Mónica González Ortín as Managing Director of Hotwire Spain.
The appointment of a well-established new leader for its Spanish operation demonstrates the agency’s commitment to the Spanish market at a time of significant transformation for the communications and technology sectors.
With more than 30 years of experience in the communications industry, Mónica has built her career at the intersection of technology, innovation and digital transformation. Her deep expertise in strategic communications was forged at national and international PR consultancies, where she worked with challengers and market leaders across the technology, telecoms and fintech space including Dell, HMD Nokia, Liberbank or Car2go. In recent years, Mónica has focused part of her work on the intersection of strategic communications, reputation and artificial intelligence as director of AIComm, a think tank dedicated to analysing AI’s impact on the communications industry. A member of the leadership team of Women in Tech® Spain, she is also advancing female leadership in technology and teaching programmes focused on communications and applied AI.
“I am joining Hotwire at a transformational time for our profession. Artificial intelligence is changing how brands are discovered, understood and valued, while creating enormous opportunities to make communications smarter, more relevant and closely connected to the commercial agenda. Hotwire has been at the forefront of technology communications for more than 25 years and continues to be an innovative force in our industry. My goal is to bring all of that potential closer to our clients and contacts in Spain with an offering that helps them future-proof for the next chapter,” says Mónica González Ortín.
Monica’s arrival comes as Hotwire Global enters a new phase of its development with the appointment of new CEO Grant Toups earlier this year, also at a time when the agency has developed proprietary technology and solutions in areas such as AI viability to help clients show up in a new era.
“Today’s challengers and well-established tech companies want to work with world-class partners who can deliver reputation enhancement, measurable demand generation and real business impact. At this important moment for our Spanish clients, Monica brings an exceptional track record of client leadership, a deep understanding of the technology and communications sectors, and a clear vision for growth. I’m excited to welcome her to Hotwire and to see the impact she’ll have for our clients, our colleagues and our continued growth in Spain.” — Grant Toups, Global CEO of Hotwire
About Hotwire Global
Hotwire Global is the tech PR, communications, and marketing consultancy that includes ROI·DNA. Globally, top technology brands partner with us for expert consultancy to scale and support their businesses. Found at the intersection of technology and humanity, our 300+ people in 11 countries weave global experience and local expertise to define, measure, and repeat success across reputation, relationship, and revenue campaigns. Hotwire is part of The Enero Group. Follow us here to see how 25 years at the forefront of communications and marketing help Hotwire make the technical, irresistible.