Global Communications Consultancy selected for deep fintech expertise and connection
[LONDON: 3rdFebruary]: Hotwire, the global technology communications and marketing consultancy, has been chosen by Finovate, the premier showcase for cutting-edge fintech innovation, to support its media outreach efforts in Europe.
Hotwire has been appointed to support the media relations programme for Finovate Europe, helping to amplify global awareness, drive attendance, and showcase the innovative companies transforming financial services across EMEA.
The event will feature groundbreaking demonstrations from innovative fintechs showcasing cutting-edge technology and hear from industry experts covering key themes such as AI in finance, payments technology, digital wallets, and the future of banking.
Emma Wylie, Marketing Manager said: “Finovate Europe is all about showcasing the most exciting innovations shaping the future of financial services. Partnering with Hotwire ensures these stories reach the right audiences, highlighting the creativity, impact, and vision of the companies driving real change in fintech.”
“The energy surging through fintech right now is extraordinary,” added Paul Bowhay, SVP, Global FinTech Lead at Hotwire. “Innovation alone isn’t enough. Companies need to clearly articulate what makes them different in a crowded market. Finovate Europe is the perfect platform for the industry to demonstrate its vision and influence, and we’re proud to be supporting that.”
This partnership comes at an exciting time for Hotwire’s global fintech practice, which has seen rapid growth and continues to expand its footprint across Europe. Looking into 2026, the next chapter of fintech isn’t just about what we build – it’s about how we explain it. Done well, these stories build trust, drive adoption, and cement leadership in a sector that’s no longer just disruptive, but indispensable.
Finovate Europe will take place in London at the Intercontinental 02 on February 10th-11th. For more information on the agenda and confirmed speakers, visit here.
About Hotwire
Hotwire UK, is part of Hotwire Global, the tech PR, communications, and marketing consultancy that includes ROI·DNA. Globally, top technology brands partner with us for expert consultancy to scale and support their businesses. Found at the intersection of technology and humanity, our 400+ people in 11 countries weave global experience and local expertise to define, measure, and repeat success across reputation, relationship, and revenue campaigns. Hotwire is part of The Enero Group. Follow us here to see how 25 years at the forefront of communications and marketing help Hotwire make the technical, irresistible.
About Finovate
Finovate is a research and events firm focused on innovation in financial and banking technology. Its team runs the Finovate conference series, authors the popular Finovate blog, and runs the Finovate Podcast available on Spotify, YouTube and Apple. Finovate is the only conference series focused exclusively on showcasing the best and most innovative new financial and banking technologies. Finovate conferences consistently attract large, high-impact audiences of senior financial and banking executives, venture capitalists, fintechs and press, industry analysts, bloggers, regulators and entrepreneurs. For more information visit www.finovate.com.
