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Understanding Generation Alpha

Hotwire Global

The most diverse generation yet.

Racial and ethnic diversity are hot topics right now – and rightly so. But as Generation Alpha grows up as the most diverse population, we set out to explore how this impacts their views on the world. We talked to the kids themselves to get a better understanding of the world that they’re living in, and how this is impacting their views now, and for the future.

Intrigued? Thought so. Download our full report below – Understanding Generation Alpha – to get further insights about the consumers of tomorrow.

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