Account-Based Marketing (ABM) has become commonplace in the B2B sector. While many are aware of its importance, only few have leveraged the power of intent data in their activities.
What is intent data?
Intent data is most insightful when integrating first-party and third-party data sets. Using technology such as IP tracking software, automation tools, and CRM systems, marketers can recognize prospects activity that align with their business objectives and focus their efforts in the places that matter.
Our latest whitepaper “The Age of Intent” drafted in partnership with Lead Forensics offers a concise explanation of intent data, how to generate 360-degree insights using first and third-party intent data and how to empower your marketing and sales teams in simplifying their efforts!
Key takeaways include:
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