At Hotwire, we’ve been uniting Sales & Marketing for years. Today, “aligning Sales and Marketing departments” is regularly cited as one of the top three reasons for undertaking Account-Based Marketing (ABM) projects. If you’ve not run ABM campaigns before, you won’t believe the difference that having sales and marketing teams united behind one message, and moving in the same direction, can make to the smooth success of a campaign. But it doesn’t happen easily, and it rarely happens by accident.
You need committed, experienced ABM practitioners to help you navigate the journey. You need a company like Hotwire. Find out more about our 6 steps to ABM success below.