Having worked with the world’s leading technology organizations on their Partner Account Based Marketing (PABM), strategies and programs, Hotwire Marketing have gained insights into best-practices, nuances, and approaches that ensure ongoing success during these times of unprecedented challenge and change.
Download our latest guide to PABM, where we cover:
- Core principles to PABM
- An overview of single Account Based Marketing (ABM), driving to-partner ABM and driving with-partner ABM
- The PABM process and nurture loop