A New Dawn for Sustainability Reporting

Hotwire ESG header

Delivering Impact Beyond Numbers

Project Scope

Annual report
Art direction
Strategic communication 
Internal communication 


Downer is the leading provider of integrated services in Australia and New Zealand, employing over 45,000 people. As a result of its commitment to improving sustainability practices throughout its business, Downer asked us to prepare its Annual Sustainability Report in a brand new way.



To offer greater integration and a better experience for its readers and stakeholders, we recommended Downer switch to a digital format. After six years of the design and creation of printed sustainability reports, we knew a digital format would increase readership and reduce the environmental impact of large print runs.


The digital ASR presented an opportunity to increase engagement with Downer’s stakeholders. The design allowed information to be consumed on a variety of levels – the skim reader or the in-depth researcher. To enhance accessibility, the tiled approach enabled a seamless, responsive transition for different screen sizes.


Since the digital format was implemented in 2019, Downer has engaged us each year to produce the Annual Sustainability Report.
In 2020, it experienced a significant uplift in the readership experience – an increase of


from the prior year.