The face of 5G


Insights showed that the 5G conversation was focused on the US market. Qualcomm wanted to change that by making its SVP and President of EMEA, Enrico Salvatori, the ‘face’ of 5G in Europe.


Whereas Qualcomm had industry-leading 5G chipsets, competitors lagged behind. We had to move conversations on from the perception that 5G was nascent to show it was ready to roll out – if you work with Qualcomm. We also launched/ran a personal Twitter account for Salvatori.




EMEA press attended MWC executive address


Articles/videos featuring personal quotes from Salvatori


Organic Twitter impressions for Salvatori at MWC

Hear it first

Sign up to get the hottest headlines,
delivered straight to your inbox.

Hotwire branded background image

More case studies

Let's get to work

Whether you’re looking for a new communications consultancy partner or a career at Hotwire, we’d love to hear from you.

Hotwire branded background image