Insights showed that the 5G conversation was focused on the US market. Qualcomm wanted to change that by making its SVP and President of EMEA, Enrico Salvatori, the ‘face’ of 5G in Europe.
Whereas Qualcomm had industry-leading 5G chipsets, competitors lagged behind. We had to move conversations on from the perception that 5G was nascent to show it was ready to roll out – if you work with Qualcomm. We also launched/ran a personal Twitter account for Salvatori.
EMEA press attended MWC executive address
Articles/videos featuring personal quotes from Salvatori
Organic Twitter impressions for Salvatori at MWC
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