Insights that <br>sparks imagination

Hotwire Insights

Why Learning Agendas are Essential in Modern Marketing

We live in an omnichannel world requiring rich experiences at every touchpoint to drive the...

Find out more

Hotwire Insights

Creative industry trends to watch out for in 2023

The marketing industry moves at lightning speed and in 2023 nothing will be done in half measures....

Find out more

Hotwire Insights

My Journey Isn’t Yours: The Black Executive Experience

The Black executive experience at AfroTech was truly something to be remembered. In this HotTakes...

Find out more

Hotwire Insights

From COP27 to COP28: Where we go from here

Ben Romberg, Client Strategy Director, Hotwire Global, offers tangible tips for companies to make...

Find out more

Hotwire Insights

Using Data and Analytics to Elevate Your Corporate Communications Strategy

The average office worker receives 121 emails each day as well as many other forms of comms via...

Find out more

Hotwire Insights

The new role of Sales in ABM

“Half the money I spend on advertising is wasted; the trouble is I don't know which...

Find out more

Hotwire Insights

Injecting Empathy into ABM

In a previous blog, a colleague outlined the 10 must-have skills for an ABMer, one of which –...

Find out more

Account Based Marketing

ABM vs ABX: The same but different?

You may be familiar with account-based marketing (ABM), but what do you know about account-based...

Find out more

Hotwire Insights

Technology: the key to ABM success

If I was forced to choose one factor above all others to account for Account-Based Marketing’s...

Find out more

Hotwire Insights

You need great “ABMers” to have successful ABM – 10 skills that make a good ABMer

It was fantastic to reconnect with so many colleagues at the B2B Marketing Global ABM event...

Find out more