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Content Pain Points
Account Based Marketing
As more technology solutions enter the marketplace, the need to produce a relevant, personalized,...
PR New Year
Hotwire Insights
It’s time for New Year Resolutions again, but before I’ve even committed myself to living a...
into tech
Hotwire Insights
Hello Marketing and Comms talent, Tech needs you. Even—and especially—if you’ve never...
Hotwire Insights
Whenever I tell someone that I specialise in working with influencers, I know exactly how...
Hotwire Insights
Deliver impact with the latest in marketing and innovation In recent news, the Australian...
How CMOs can navigate the cyber landscape
Hotwire Insights
How CMOs can navigate the cyber landscape This week, we look at the rise of first-party cookies,...
Enterprise tech
Corporate Social Responsibility (CSR) has fallen out of corporate nomenclature. ESG seeks to...
Hotwire Insights
Traditionally the strategic focus for the partner marketing function has been on the alliance...
Consumer
What innovation has been genuinely accelerated by the events of the last year? What are the changes...
Hotwire Insights
When you work in B2B tech marketing you often find yourself in the presence of incredibly smart...

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