Insights that <br>sparks imagination

Hotwire Insights

 A Guide to TikTok Marketing

TikTok has developed into a highly valuable social media platform for brands. It’s available in...

Find out more

Hotwire Insights

How Do You Develop Creative for Multiple Marketing Channels?

Brands must take the initiative to go where their audience is active and earn their interest....

Find out more

Hotwire Insights

Building a Successful Media Strategy Around Artificial Intelligence

It feels like we’ve reached a new juncture in the development of artificial intelligence (AI),...

Find out more

Hotwire Insights

Don’t Stop Believing: Five Tips for ESG Comms Progress

With another Earth Day upon us, I can’t seem to get the chorus of the 1981 iconic Journey song...

Find out more

Hotwire Insights

Why Establishing Your Brand’s Identity is Critical for Success

Your brand’s personality is who you are, why you do what you do and what you stand for. And you...

Find out more

Hotwire Insights

Greenwashing vs. Greenhushing — and everything in between

This year’s GreenBiz conference was buzzing…about buzzwords. The first-ever GreenBiz Comms...

Find out more

Hotwire Insights

Privacy and Consumer Technology: The Importance of Gaining Consumer Trust

Personal information is a valuable commodity. As technologies evolve and the ability to collect...

Find out more

Hotwire Insights

Which is Best – Concentration of Media vs Media Dispersion?

The marketing industry has undergone a significant transformation in recent years with the rise of...

Find out more

Data & Insights

5 Ways Predictive Analytics Can Accelerate Growth

Marketers have access to a wealth of data in this modern age – from customer data stored in CRMs...

Find out more

Hotwire Insights

Italian singles: almost a third (32%) feel misunderstood and misrepresented by brands and mass media

Singles represent an ever-growing segment of the population both worldwide and in Italy, as...

Find out more